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JPMorgan Chase makes $5M investment to support Purple Line Corridor Coalition partners

WASHINGTON, D.C. – October 22, 2019 – JPMorgan Chase & Co. today announced a $5 million, three-year commitment to help expand access to economic opportunity for local residents and small business owners along the 16-mile Purple Line light rail corridor in the Greater Washington region. 

“As our regional economy grows, the economic potential of better transportation options must benefit all residents,” said Peter Scher, Chairman of the Mid-Atlantic Region and Global Head of Corporate Responsibility at JPMorgan Chase. “The Purple Line presents a unique opportunity to create and preserve affordable housing and ensure small businesses thrive from improvements to our public transportation system. The only way to do this is by business, government and community leaders being at the forefront of driving collaborative solutions.”

Supporting the Economic Potential of Purple Line

The Purple Line project in Maryland’s Prince George’s and Montgomery Counties will provide more efficient transit and spark redevelopment around its 21 stations. As part of the JPMorgan Chase’s $25 million, five-year commitment to the Greater Washington region, from Northern Virginia to Baltimore, this new investment will create and preserve affordable housing and support small businesses along the transportation corridor. 

Specifically, it will allow community organizations Enterprise Community Partners, the National Housing Trust and Latino Economic Development Center, with support provided by Enterprise Community Loan Fund, to provide targeted loan capital and resources for projects related to high-quality affordable housing and small business expansion. With this investment, the collaborative, called Purple Line Equitable Transit-Oriented Development, seeks to: 

  • Create a framework to preserve/create 1,000 affordable homes and help attract new investments;
  • Support more than 200 small businesses with small business loans totaling $900,000 and customized bilingual technical assistance, resulting in 300 jobs preserved/created;
  • Partner with community organizations to provide technical assistance to overcome capital investment hurdles and accelerate projects; and
  • Pursue the goals of the Purple Line Corridor Coalition (PLCC), a group of public-private-community leaders – led by the University of Maryland’s National Center for Smart Growth (NCSG) with community organizations, state and local governments, nonprofits, philanthropies and businesses such as Kaiser Permanente – with a collective vision and action strategy for vibrant economic and community development along the corridor.

The Purple Line Equitable Transit-Oriented Development’s efforts will help to implement the Purple Line Corridor Coalition’s Community Agreement for the area, which was established after an extensive stakeholder engagement process.

Advancing Neighborhood Development 

The Purple Line Equitable Transit-Oriented Development project was selected from JPMorgan Chase’s annual Partnerships for Raising Opportunity in Neighborhoods (PRO Neighborhoods) competition, which aims to spark collaboration among Community Development Financial Institutions to tackle neighborhood-specific challenges. 

The competition launched in 2016 as part of the firm’s $125-million, five-year national philanthropic commitment in neighborhood revitalization. The initiative helps equip community leaders with the tools needed to transform underserved neighborhoods into neighborhoods of opportunity — where diverse individuals and families at all income levels can live.

Investing in Greater Washington

JPMorgan Chase has been doing business in the Greater Washington region since 1999, and in April 2018, the firm announced its expansion in the region with the opening of 70 new branches and the hiring of up to 700 new employees in Virginia, Maryland and D.C. In addition, the firm made a five-year, $25 million philanthropic commitment to drive inclusive economic growth in the region. 

In addition to offering local customers access to its award-winning banking services supporting job and local economic growth, JPMorgan Chase is bringing the best of its business and philanthropic efforts to help create opportunity for more area residents.

Supporting Statements

“This investment by JPMorgan Chase is further proof that the Purple Line is exactly the kind of forward-thinking project that other leaders across the country should be thinking about—a partnership between the federal, state, and local governments and the private sector,” said Maryland Governor Larry Hogan. “The Purple Line is at the very heart of our state’s infrastructure success story. It will be transformative to our entire region, and with partners like JPMorgan Chase it will help create new economic opportunities for Maryland businesses and citizens.”

“Small businesses are the backbone of our communities and we have a responsibility to ensure that those who work here are able to live here, while also ensuring that our seniors are able to age in place,” said Angela Alsobrooks, Prince George’s County Executive. “The promise of reliable, well-connected transit along the new Purple Line will go a long way toward advancing even more equitable opportunities throughout our county and region.”

“Ensuring that affordable homes and small businesses are maintained while sparking additional redevelopment along the new transit corridor will go a long way toward a more equitable and inclusive region,” said Marc Elrich, Montgomery County Executive. “Congratulations to all of the partners involved; Montgomery County looks forward to participating in this much-needed initiative.”

“By working together, we ensure that the Purple Line light rail does not displace existing residents and small businesses,” said Priscilla Almodovar, CEO of Enterprise Community Partners, which is also a member of the PLCC steering committee. “There is an urgent and growing need for public and private partners to leverage their collective time, talent and treasure to preserve and expand access to well-designed affordable homes and boost the vitality of the existing small business community for many years to come.” 

“We couldn’t ask for better partners in JPMorgan Chase, Enterprise and LEDC,” said Priya Jayachandran, CEO of the National Housing Trust. “This catalytic investment is the single largest in the history of our CDFI and will allow us to bring our unique financing products to the corridor, preserving affordable communities that would otherwise be lost,” she continues. “This thoughtful, transit-oriented approach will not only ensure that residents of all income levels will benefit from the Purple Line light rail, but also ensure families and communities are not displaced along the way.”

“The investment from JPMorgan Chase into a comprehensive approach to prevent small business and residential displacement along the Purple Line corridors is both critical and timely,” said Marla Bilonick, Executive Director/CEO of the Latino Economic Development Center (LEDC), which is a member of the PLCC steering committee. “LEDC has been at the forefront of innovations around small business preservation in the region and this support from JPMorgan Chase will allow us to continue this important work that protects livelihoods, jobs, and neighborhood integrity in Purple Line-impacted communities. We are thrilled to be a part of this one-of-a-kind collaborative of CDFIs.”

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About JPMorgan Chase & Co.

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.7 trillion and operations worldwide. The Firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of customers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.

About Enterprise

Enterprise is a proven and powerful nonprofit that improves communities and people’s lives by making well-designed homes affordable and connected to opportunity. As a social enterprise, we bring together the nationwide know-how, policy leadership, partners, donors and investors to multiply the impact of local affordable housing development. Over more than 35 years, Enterprise has created 585,000 homes, invested more than $43 billion and touched millions of lives. 

About the National Housing Trust

National Housing Trust (NHT) is the nation’s leading expert in preserving affordable housing – ensuring that privately owned rental housing remains affordable and sustainable. Using the tools of real estate development, finance, policy advocacy and energy solutions, NHT is responsible for preserving and producing more than 37,000 affordable homes in all 50 states, leveraging more than $1.2 billion in financing. For more information visit NationalHousingTrust.org.

About The Latino Economic Development Center (LEDC)

Working families deserve to live in affordable homes and own successful small businesses, but too many are unable to turn those dreams into a reality. The Latino Economic Development Center (LEDC) equips Latinos and other underserved communities in the DC and Baltimore Metro areas with the skills and financial tools to create a better future for their families and communities. Participants in our programs learn how to buy and stay in their homes, join with their neighbors to keep their rental housing affordable, and start or expand small businesses. 

 

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Suburban poverty growth shows the changing definition of affordability

Defining affordability has proved difficult. Housing, transportation, food, and child care are some of the important factors, but the financial realities to individual families vary. 

With incomes well above the national median income, the Washington D.C. region consistently ranks among one of the wealthiest in the country. In order to live in the District, the Economic Policy Institute says a family of four needs to make nearly $124,000. Current household incomes fall about $40,000 less than that. 

Looking at affordability in the inner city is only part of the picture, NCSG Director of Community Development Willow Lung-Amam tells WAMU reporter Sasha-Ann Simons

“By the year 2010, the majority of populations of racial minorities, immigrants, and those living below the poverty level lived in the suburbs of major metropolitan areas, not inside of the city,” Lung-Amam says.

“We tend to think of poverty in very old terms, meaning somebody who’s unemployed or on welfare, but the reality is we have people working three or four jobs and can’t afford to live in this region,” Lung-Amam says.

Read and listen to the WAMU story here.  

Photo via m01229 on Flickr. 

 

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POLICY SPOTLIGHT: Comprehensive Housing Strategy, Prince George’s County

This spring, the Prince George’s County Council formally approved a landmark document, “Housing Opportunity for All (provide link to document here),” that will serve as the guiding strategy for implementation of the county’s comprehensive housing strategy (CHS).

The timing of this strategy is critical, as the entire county, as well as many areas of the Purple Line in Prince George’s are experiencing increasing rent and home prices, which could potentially place many current residents at risk of displacement.

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The strategy seeks to reduce regulatory barriers constraining new development while proposing significant investment in revitalizing abandoned properties and spurring the construction of affordable homes.[1]

In early April 2019, the Council established Housing Opportunities for All Workgroup, which it charged with assisting the county in setting priorities and provide advice on future legislation and changes to County policies, regulations, and distribution of resources.[2] The Workgroup will have 19 members, meet quarterly, and consist of members from relevant county agencies, as well as municipal, private, and non-profit representatives from a wide range of county, state, or regional organizations.

The Housing Opportunity for All strategy looks to achieve three primary goals:

  • Support existing residents, including long‐time residents, seniors, residents with disabilities, and residents at‐risk of displacement.
  • Attract new residents, including millennials, employers, and developers.
  • Build on strategic investments & submarket conditions, including transit‐oriented development (TOD) areas like the Purple Line Corridor, areas around strategic assets and major public investments, and areas that designated under the County’s Transforming Neighborhoods Initiative (TNI) and federal Opportunity Zones.[3]

The report that supports the CHS found that existing residents face:

  • Lack of diverse housing options which impacts the ability to attract new residents and affects affect current residents’ ability to stay in the county.
  • Growing market strength, which presents opportunities for growth, but also causes concern about the risk of gentrification and displacement.
  • Challenges with housing costs, particularly housing that aligns with their earnings, resulting in cost‐burdens.
  • Issues resulting from the County’s aging housing stock and the quality of some of that housing stock.[4]

Findings related to attracting new residents is that the County needs to:

  • Provide more housing options in neighborhoods with amenities (like shopping and transit) and resources as it currently has options at only a few price points and building types.
  • Locate barriers to new development and the pace of that development, especially in TOD areas and areas inside the beltway.
  • Find ways to overcome perception issues about the desirability of living in the county despite the fact that underlying conditions (e.g., school performance, public safety, etc.) have improved.[5]

County decisionmakers view Housing Opportunities for All as a roadmap to establish Prince George’s County as a Community of Choice through three cross-cutting strategies and three targeted strategies.

Cross cutting strategies:

  • Enhance policies and incentives to promote housing development and preservation throughout the county by creating a more supportive environment for housing development and offering tools to help stabilize vulnerable residents.
  • Increase collaboration, coordination and transparency to expand partnerships, improve coordination, and increase transparency on priorities and process to respond to changing market conditions and resident needs.
  • Expand funding and diversify financing mechanisms to increase development and other housing opportunities.[6]

Targeted strategies:

  • Encourage new, context-sensitive development that expands housing types to serve the county’s diverse population and distinct geographic character
  • Improve the quality of the county’s existing housing supply, including older homes and income-restricted properties, and help keep housing costs low to stabilize residents at-risk of displacement.
  • Use new housing development and coordinated public investments to build stronger economic opportunity and revitalize neighborhoods.

As is true with a number of recent housing-related studies and plans in Montgomery County, Prince George’s County’s Housing Opportunities for All will serve as a critical guide in shaping the development of the PLCC’s Housing Action Plan, which will be drafted and finalized over the course of late spring and summer both overall for the corridor but especially for the communities on the Prince George’s side.

[1] Alex Koma, “Prince George’s weighs big changes to spur more residential development,” Washington Business Journal, March 25, 2019 (https://www.bizjournals.com/washington/news/2019/03/25/prince-georges-weighs-big-changes-to-spur-more.html.

[2] Prince George’s County Council website, “Housing Opportunity for All Workgroup,” https://pgccouncil.us/628/Housing-Opportunity-of-All-Work-Group.

[3] Prince George’s County Council and Enterprise Community Partners, Inc., “Housing Opportunity for All: COMPREHENSIVE HOUSING STRATEGY,” https://www.princegeorgescountymd.gov/DocumentCenter/View/24992/CHS—Housing-Opportunity-for-All-FINAL-complete-with-appendices, 2019, p. 4.

[4] Ibid, pp. 4-5.

[5] Ibid, p. 5.

[6] Ibid.

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